Designed while Sr Brand Designer at 321 The Agency
Albaugh creates and supplies crop protection products used by farmers across the globe to make their farming operations more economical. Albaugh operates in the key agricultural regions of North America, Mexico, Brazil, Paraguay, Argentina, Europe, China, and the Pacific regions.
CHALLENGE:
Update and elevate the brand and style guide for Albaugh to better reach and speak to the farmers they serve as their customers. Create and build consistency in marketing and branding assets, which can be used across the various regions they operate in.
Update and elevate the brand and style guide for Albaugh to better reach and speak to the farmers they serve as their customers. Create and build consistency in marketing and branding assets, which can be used across the various regions they operate in.
RESULTS:
A new look and feel was developed for Albaugh which heavily leaned into photography to visualize the crops and farmers they support. An updated color scheme, typefaces, and design elements were developed to create a more modern brand to help Albaugh better communicate their potential to the farmers that can benefit from their products. Additional planning went into creating a brand guide, photo library, and asset library that would translate across all of the regions they serve, in order to make all designs flexible for use in all of their markets and in various languages.
A new look and feel was developed for Albaugh which heavily leaned into photography to visualize the crops and farmers they support. An updated color scheme, typefaces, and design elements were developed to create a more modern brand to help Albaugh better communicate their potential to the farmers that can benefit from their products. Additional planning went into creating a brand guide, photo library, and asset library that would translate across all of the regions they serve, in order to make all designs flexible for use in all of their markets and in various languages.
