Brand Guide Creation and Asset Creation
Designed while Sr Brand Designer at 321 The Agency
Designed while Sr Brand Designer at 321 The Agency
CHALLENGE:
Develop an ad campaign for shopDisney to capture the imagination of Disney fans, highlight shopDisney’s various products, and represent the wide range of brands within the Disney banner, including Marvel, Star Wars, and Pixar.
Develop an ad campaign for shopDisney to capture the imagination of Disney fans, highlight shopDisney’s various products, and represent the wide range of brands within the Disney banner, including Marvel, Star Wars, and Pixar.
RESULTS:
I worked alongside the rest of the 321 team to ideate and develop directions to pitch to shopDisney. The chosen direction incorporated the use of Bokeh in various lifestyle photographs and video clips that were intended to represent and heighten the energy and excitement around the various Disney characters, while also creating a cohesive style that was flexible enough to work across the broad range of stories and characters represented by shopDisney’s products.
I worked alongside the rest of the 321 team to ideate and develop directions to pitch to shopDisney. The chosen direction incorporated the use of Bokeh in various lifestyle photographs and video clips that were intended to represent and heighten the energy and excitement around the various Disney characters, while also creating a cohesive style that was flexible enough to work across the broad range of stories and characters represented by shopDisney’s products.
Once the direction was chosen and the photoshoots were completed, I worked, under the direction of the Creative Director at 321, to develop the final bokeh designs for twenty-five final key photographs. I also designed and developed a Brand Guide for the campaign, which showcased all of the developed key art as well as the demographics, sub-brands, and usages for each, in addition to breakdowns for the uses of the assets to ensure consistency and high quality across the board with all of their usages.
