Designed while Sr Brand Designer at 321 The Agency
McGowan Allied Specialty Insurance is a leader in insuring the amusement and entertainment industries.
CHALLENGE:
Update MASI’s brand design and styles to elevate the quality of the design to better match the professionalism and offerings of their specialty insurance and to create a marketing campaign that will help them stand out from their competitors in the marketplace.
Update MASI’s brand design and styles to elevate the quality of the design to better match the professionalism and offerings of their specialty insurance and to create a marketing campaign that will help them stand out from their competitors in the marketplace.
RESULTS:
Through workshops, brand audits, and extensive competitor research and analysis, an updated brand and visual language for MASI was developed. Emphasis was put on creating a more mature and professional look for the company, that would better represent their offerings as well as the industry and businesses they serve. Instead of focusing solely on illustrative imagery of young children at amusement parks, photographs were used to better represent the wider range of entertainment industries and businesses MASI serves, as well as the individuals that are protected by their insurance policies. The shield logo was incorporated with photography to drive home the concept of MASI shielding and protecting their customers from the inevitable risks their industries face.
Through workshops, brand audits, and extensive competitor research and analysis, an updated brand and visual language for MASI was developed. Emphasis was put on creating a more mature and professional look for the company, that would better represent their offerings as well as the industry and businesses they serve. Instead of focusing solely on illustrative imagery of young children at amusement parks, photographs were used to better represent the wider range of entertainment industries and businesses MASI serves, as well as the individuals that are protected by their insurance policies. The shield logo was incorporated with photography to drive home the concept of MASI shielding and protecting their customers from the inevitable risks their industries face.
