Branding and campaign for a new Escape Room from Escapology
Designed while Sr Brand Designer at 321 The Agency
Designed while Sr Brand Designer at 321 The Agency
Escapology is the world’s largest escape room company with over 70 locations around the world.
CHALLENGE:
Escapology developed a new Batman-themed escape room. The premise of the escape room is that Batman is recruiting and training Gotham Guardians to help fight crime in Gotham City. Marketing, Social and branding assets will be needed to market this new escape room.
Escapology developed a new Batman-themed escape room. The premise of the escape room is that Batman is recruiting and training Gotham Guardians to help fight crime in Gotham City. Marketing, Social and branding assets will be needed to market this new escape room.
RESULTS:
Designs were developed to represent the escape room, with a high emphasis on utilizing highly recognizable Batman elements, such as the bat signal and Gotham City skyline in order to quickly grab the attention of Batman fans. Designs were also developed with the intention of creating a unique and individualized look for the marketing materials that would work in unison with other Escapology deliverables, stand out on its own, and also stand out distinctly as part of the wider Batman brand cannon.
Designs were developed to represent the escape room, with a high emphasis on utilizing highly recognizable Batman elements, such as the bat signal and Gotham City skyline in order to quickly grab the attention of Batman fans. Designs were also developed with the intention of creating a unique and individualized look for the marketing materials that would work in unison with other Escapology deliverables, stand out on its own, and also stand out distinctly as part of the wider Batman brand cannon.
ADDITIONAL EXPLORATIONS:
Below are some additional design explorations created throughout the development process.
