Czann’s is a brewery from Nashville, Tennessee whose name and design are inspired by French Post-Impressionist painter Paul Cézanne. For the design of the logo and packaging, I was asked to create something that would have an artistic feel to it. To create a unique look that would allow this new craft beer to stand out in its local market I recreated portraits from Cézanne’s collection in a new unique style created with hand-printed linoleum.
The names of the beers were designed to fit in with the art theme by coordinating with the type of brew: Yellow is a blonde, Red is an amber, and Blue is a pale ale. The package was designed as something that is unique and fits within the textural and aesthetic qualities of the brand.
Logotype, additional type, and illustrations were all created by hand using linoleum relief printing techniques.
