As Lead Marketing Designer at AssistRx, I spearheaded a comprehensive brand refresh, which included updating logos and establishing brand architecture and guidelines. Additionally, I designed logos for new products, such as eCase and eInformatix. My responsibilities encompassed diverse design projects, such as office signage, business cards, print collateral, banners, website redesign, illustrations, social media assets, and conference materials. I collaborated with external vendors for print and conference requirements, managing design and logistics seamlessly.
AssistRx is a platform that integrates technology and therapy expertise to enhance healthcare experiences for specialty patients. iAssist is their comprehensive specialty therapy initiation platform, streamlining processes for healthcare providers.
AssistRx is a platform that integrates technology and therapy expertise to enhance healthcare experiences for specialty patients. iAssist is their comprehensive specialty therapy initiation platform, streamlining processes for healthcare providers.
iAssist Leave-Behinds
In line with the AssistRx rebrand, I designed leave-behinds for iAssist with a cohesive visual style that showcased the application's capabilities. The project included tearsheets, whitepapers, and leave-behinds, all aligned with the updated company branding. Healthcare-related photography added relatability, and an engaging design language with information graphics enhanced content accessibility.
AssistRx Website Redesign
During the company rebrand, I spearheaded the company's website redesign and led the successful redesign of AssistRx's website. The project involved implementing updated branding and introducing product pages for iAssist and other supplementary applications. I prioritized improving user experience throughout the site, enhancing the functionality of product, leadership, blog, and career pages. The updated website now boasts easy navigation, an inviting interface, and a seamless alignment with the full suite of products offered by AssistRx.
